Insights for America's Pro Lumberyards into Windsor Mill Operations… a blog by Craig Flynn

We continue to diligently work towards building upon our triple-bottom line culture and company.  This sustainable business model consists of three main components:

1. Profit
2. People
3. Planet

While achieving any real Profits has been difficult for all of us over the last 3-5 years, Windsor Mill has certainly continued its commitment to People and Planet.  Two recent examples:

• People: after the Chile quake, we invested significantly in helping to rebuild damaged and destroyed homes in local communities;
• Planet: all WindsorONE fiber is either FSC-certified (over 70%), or from an FSC-controlled source.

We are clearly committed to environmentally sound supply-sourcing and manufacturing techniques. 

For some time now we have been aware of an international controversy regarding plans to dam rare river ecosystems in the Chilean Patagonia.  We are concerned that the Patagonia dam controversy would conflict with our environmental commitment and somehow be linked to our brand and products.

Therefore, as we buy raw material in Chile, we will endeavor to reduce material linked to the Patagonia dam controversy and to source more from MASISA, and other FSC-certified suppliers (& controlled sources).

For those interested in the sustainable Triple-Bottom-Line business model, this is a very simple image explaining the concept:

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