The WOMM Manifesto

May 20, 2010

Some of you have inquired about the up-coming word-of-mouth marketing conference, featured to the right of this blog post. “Craig, can you help us understand exactly ‘what is’ word-of-mouth marketing (WOMM), and why it’s something you’re so passionate about?” I think WOMM is best described via Andy Sernovtiz’s WOMM Manifesto: Happy customers are your best [...]

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Biggest Competition, Gone?

May 6, 2010

That’s correct, it’s gone… and for many of us. There are four types of competition: Buying from a competitor Using internal resources (prospect does it himself) Budget used for something else Do Nothing No question that post housing-crash our (the industry’s) biggest competition has been “Do Nothing.”  Customers have been frozen for years; hesitant to [...]

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Another Chile Quake…

May 3, 2010

Not too much damage done, and none to our ForAction plant…  USA Today Report ForAction team reported back safely to us today, including our stateside team (Ruben and Jerry) that are in Chile now, working with Marcelo (GM), to finish updating components of our primary & secondary automated wood processing equipment. USA Today Report was [...]

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Insights… and VALUE

April 29, 2010

It was a cold morning at a subway station in Washington D.C. A young man walked through the crowd, opened his violin case, and proceeded to play for 45 minutes. Thousands of people walked by him, it was rush hour. Only six people stopped to listen. Twenty people threw change into his case, for a total [...]

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SFI vs FSC – Interesting Read

April 27, 2010

An article below by John Wagner, as written in LBM Journal: “(www.LBMJournal.com) If you ever want to elicit groans from dealers, just mention FSC (Forest Stewardship Council). Dealers pay fees to obtain the FSC “Chain of Custody” certificate, and then they pay more fees to renew that certification. Now, if you think the dealer groans [...]

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Chilean Port Status, 4/26

April 26, 2010

Our ForAction team in Chile is reporting the following: “The actual situation of the port is: – San Vicente , working to 100% – Lirquen, working to 100% – Coronel, working to 100%” Great to hear that things are back to 100% at all three ports…

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BOOM! Here Comes the Fiber!

April 21, 2010

Surry, VA Plant: Boats are still on schedule to arrive into ports this evening, and unload in the morning.  All containers have been cleared and trucks will be standing by to pick up as soon as containers are off-loaded.  We have raw material for three weeks of WindsorONE production due to arrive between this evening [...]

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What’s in Your Sales Toolkit?

April 20, 2010

Miller Heiman recently released their excellent Annual Sales Best Practices Study, where they detail the best practices of world class selling organizations. You can find a link to the executive summary of the report here: http://www.millerheiman.com/2010research.  Some of the study’s key highlights include: 97 percent of World-Class Sales Organizations know why their customers buy from [...]

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Chile: Rebuilding The Country, an Update

April 14, 2010

Chile’s government shared it would take the country up to four years to recover from the earthquake.  Chile’s new President Sebastian Pinera is in charge of the country’s earthquake recovery work, and has prepared an emergency bill and a reconstruction law.  Pinera has estimated reconstruction will cost approximately 30 billion dollars and plans to build thousands [...]

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Supergenius… BOOM!

April 13, 2010

Check out this Supergenius referral I just received from Chris Freeman of Ganahl Lumber: “Expectations are completely subjective to ones outlook on life.  Some set their expectations too high, others too low.  Some may have an infinite number of expectations, while others have no expectations at all.  I walked into the Supergenius Conference with high [...]

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