Supergenius… BOOM!

April 13, 2010

Check out this Supergenius referral I just received from Chris Freeman of Ganahl Lumber: “Expectations are completely subjective to ones outlook on life.  Some set their expectations too high, others too low.  Some may have an infinite number of expectations, while others have no expectations at all.  I walked into the Supergenius Conference with high [...]

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Making Up Lost Revenue from the “Tough Two”

April 8, 2010

So, here’s the Big Idea… Attend the Supergenius Conference with us, and you’ll walk away with a BOATLOAD of ideas that will help you increase your revenue throughout 2010, and beyond. We did from the last one we attended; as did Ganahl Lumber, Riverhead Building Supply, Dunn Lumber, Jackson Lumber and Evanston Lumber. Heck, as [...]

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The Tough Two…

April 5, 2010

This week and next will be the damaging two weeks for our customers due to the Chile 8.8 Earthquake. Other than two roll-over trucks from last week, we will have zero WindsorONE shipments from our Surry, VA plant this week and next; and the Willits, CA plant will have a handful of WindsorONE shipments pending domestic [...]

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Mention + WOMM Book = Friday Promo

April 2, 2010

We just got a mention on Andy Sernovitz’s Blog: [click logo above to read blog mention] Mr. Sernovitz is the author of the excellent “Word of Mouth Marketing Book” – and he’s one of the most well respected word-of-mouth marketers, consulting for big brands like Bosch, Hitachi, Dell and HP. Great to read this morning that [...]

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Price Sheets Live

March 30, 2010

W1 Dealers: Price Sheets with the 7%-8% increase have been completed; you’ll hear from Jan Hull and/or your Sales Director possibly this evening or tomorrow some time.  (I say “possibly” b/c those of you in the Northeast might have a delay given that Sean Pasell’s house is almost under water, he’s in Westerly, RI; for [...]

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The Big Kahuna Isn’t So Big

March 28, 2010

The Windsor Mill ForAction team has done an excellent job with our raw material procurement in Chile; as a result, the WindsorONE price increase will stay in the single digits. Excellent work down there ForAction Team. WindsorONE price increase: 7%-8% (fob mill), pending thickness/width of sku. Approximately two-thirds of our total raw material is supplied [...]

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Shipments, Pricing, Conceptual Selling

March 25, 2010

Three Messages: 1) WindsorONE Shipment Status: Jan Hull (Executive Account Manager) will be contacting your organization w/ your current WindsorONE shipment status given the previously reported 6-day delay in container shipments. 2) Cost Structure Impact: Looking to have this completed by Monday.  Please note, the additional time we’re taking to calculate the financial impact to [...]

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Workaround Success! (w/ 6-day delay)

March 22, 2010

The uncertainty of the Bio Bio bridge does have mills in the region confused, but we’re lucky to have already found a workaround.  However, the new shipments won’t depart for 5 or 6 days, which will yield an additional sparse week of WindsorONE production. Weeks of 3/29, 4/5 and now 4/12 are going to be [...]

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Supply Disruption?

March 20, 2010

Marcelo (ForAction General Manager) sent us the following message yesterday afternoon: “…we have all containers on Sitrans ready to send to Puerto Coronel but the government stopped the truck traffic on the bridge Bio Bio for the risk of falling (this is the only way to reach port.) . We hope that this restriction be [...]

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Arauco Producing…

March 18, 2010

Good news for the industry, Arauco has resumed operations at many facilities.  The below message is from Mark Young of Arauco (Atlanta Offices), March 17th: “Beginning this week, Arauco has resumed the operation of the following industrial facilities: Sawmills: Of the seven sawmills that will operate in Chile, five are operating – Valdivia, El Cruce, [...]

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